San Marcos, Texas is the city with the loudest ZIP code in the states: 78666. We are very proud to reside in what we call the "666," so we thought to make a brand that suits it, thus, The78666 was created to revive the metal and underground vibes. Our goal was to make unique clothing that reflected the occult style and our city.

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We are dedicated to pushing the underground arts and music scene in our little slice of Texas, and we our thankful for all the support along the way. There is much more to come from our brand and our growing city!